Our Progress!

This is the beginning aspect to our music video.

In our music video we wanted to relate back to the lyrics of the song, so we will take an aspect from the songs original music video as we will show texts and emails highlighting the lyrics of the song. This shows us sort of like the importance of this party as it is all the they can talk about, also as there sneakily messaging each other shows that it is sort of exclusive.

THE IMAGE

The concept is that we want to open up the music video by showing the students in school before the whole party theme begins. This adds to hype of the party as all of these people are anticipating this one party. We wanted to show everyone in school as it shows that they are all still youngsters, but it then goes on to show these youngsters sort of double life, how there all quiet in school but then they are all really talented dancers and its sort of like an insight in to their lives.

We will further our ideas more, but for now once we come back after the christmas break all of us in the group will make a story board for our music video and then begin to film the first scene to our music video. We hope to film our media class in the IT suite and in a normal media classroom, whilst they text and email each other then we will film the banister scene were we will drop the leaflets on our fellow media studies and film studies students.

Our Target Audience!

Our target audience is people aged 15-25 we're focusing on the young people. The people who still go out clubbing and still love dancing around to dance anthems and who are generally still students at school college and university.There Sociographic profile would be E because they are students but they are most important because they have good income which they can spend on whatever they want so really there Sociographic profile would b A-C. Theres is no specific gender its a music video for everyone.The viewers of the music video would have to be bubbly characters who are quite outgoing and just generally happy people who are care free and feel comfortable dancing to songs.

We are aiming at young people and we feel its probably the most easiest in the sense that young people are generally the main users of technology music videos, websites,magazines, they also watch alot of TV which means adverts are seen alot by them. The age group we're aiming at will be able to see our music video for e.g. promoted as an advert or on actual music channels.

Also we know that they will enjoy the song we have choosen seeing as its already really sucessful.It reached double platnium in Australia, Gold certification in New zealand and is in the top ten in the UK sales chart and 30 in the UK singles chart.

Our Final Song!