Our Target Audience!

Our target audience is people aged 15-25 we're focusing on the young people. The people who still go out clubbing and still love dancing around to dance anthems and who are generally still students at school college and university.There Sociographic profile would be E because they are students but they are most important because they have good income which they can spend on whatever they want so really there Sociographic profile would b A-C. Theres is no specific gender its a music video for everyone.The viewers of the music video would have to be bubbly characters who are quite outgoing and just generally happy people who are care free and feel comfortable dancing to songs.

We are aiming at young people and we feel its probably the most easiest in the sense that young people are generally the main users of technology music videos, websites,magazines, they also watch alot of TV which means adverts are seen alot by them. The age group we're aiming at will be able to see our music video for e.g. promoted as an advert or on actual music channels.

Also we know that they will enjoy the song we have choosen seeing as its already really sucessful.It reached double platnium in Australia, Gold certification in New zealand and is in the top ten in the UK sales chart and 30 in the UK singles chart.